In order to make sure our music video DVD cover followed the conventions of a promotional cover, I first started off by identifying them. These conventions included;
- Band name
- Song
- Image of the band
- Images of the music video or performance
- Barcode
- DVD logo
- Copy Right
- Rating
- Synopsis
- Credits
- Special features
I looked at DVD covers such as Evanescence and Micheal Jackson inorder to see the layout of such covers and the conventions in place. We then made sure to use all these conventions in our own DVD cover, also taking into account types of font and colour schemes. We used the same font throughout our project, using it on both the promotional advert poster and DVD cover.
DVD COVER
Sunday, 27 March 2011
Magazine Advert Research
I began to research magazine adverts similar to that of our bands rock/pop genre. We looked at the font styles, text, imaging and promotion techniques and thought about how we could use these in our own magazine advert.
Looking at the band Paramore's rock genre advert, we noticed that it was very simplistic, yet it attracts the reader's attention.
We took this technique on board by using a simple image of the band and hardly any writing, in order to promote what we needed to, but without going over the top.
We also looked at an advert for the band Manic Street Preachers, which took similar conventions to that of Paramore's poster advert.
It used similar and clear text on a plain background, and also used limited text to promote the band. One large image was used, which is also what we used for our advertisement.
As our band Starfish's genre is also partly pop, I further looked and magazine adverts first hand out of the latest magazines.
I noticed that unlike the rock genre posters, the pop genre tended not to use back and white backgrounds liek that of Paramore and Manic Street Preachers. We took this on board and instead decided to use the original light colours in the image of the band, but combined this with the other features and techniques of the rock band adverts, such as, the simple and plain text.
MAGAZINE ADVERT
Looking at the band Paramore's rock genre advert, we noticed that it was very simplistic, yet it attracts the reader's attention.
We took this technique on board by using a simple image of the band and hardly any writing, in order to promote what we needed to, but without going over the top.
We also looked at an advert for the band Manic Street Preachers, which took similar conventions to that of Paramore's poster advert.
It used similar and clear text on a plain background, and also used limited text to promote the band. One large image was used, which is also what we used for our advertisement.
As our band Starfish's genre is also partly pop, I further looked and magazine adverts first hand out of the latest magazines.
I noticed that unlike the rock genre posters, the pop genre tended not to use back and white backgrounds liek that of Paramore and Manic Street Preachers. We took this on board and instead decided to use the original light colours in the image of the band, but combined this with the other features and techniques of the rock band adverts, such as, the simple and plain text.
MAGAZINE ADVERT
Making Of The DVD Menus
As a group, we began to put together the 3 pages of DVD menus; these being the Home Page, Special Features and Evaluations.
We thought carefully about the menus, and all agreed that we wanted to keep the pages simple allowing them to be easily viewed.
For the main Home Page menu, we used a picture of the band so that this promotes them and shows the viewers who the band is. We found this was a convention in other DVD menus, using it to promote the members. We kept the text white and simple, further allowing for it to be seen easily. However, we made sure to use a font that fitted in with the rock/pop genre.
We continued this same simplicity through both the Special features and Evaluation menu, but used images of the bands instruments as the background image. We felt this was appropriate as it further promotes the genre of the band, and doesnt take away from the main home page menu promoting the band.
DVD MENU HOMEPAGE
DVD MENU PAGE 2
DVD MENU PAGE 3
We thought carefully about the menus, and all agreed that we wanted to keep the pages simple allowing them to be easily viewed.
For the main Home Page menu, we used a picture of the band so that this promotes them and shows the viewers who the band is. We found this was a convention in other DVD menus, using it to promote the members. We kept the text white and simple, further allowing for it to be seen easily. However, we made sure to use a font that fitted in with the rock/pop genre.
We continued this same simplicity through both the Special features and Evaluation menu, but used images of the bands instruments as the background image. We felt this was appropriate as it further promotes the genre of the band, and doesnt take away from the main home page menu promoting the band.
DVD MENU HOMEPAGE
DVD MENU PAGE 2
DVD MENU PAGE 3
Tuesday, 8 March 2011
Email To Band
I emailed the band sending them a copy of the final music video and our plans to produce a DVD cover, DVD menu and magazine advert.
Tuesday, 1 March 2011
Group Meeting
The music video is now finished and will be emailed to the band soon to ensure they like it, and feedback can be given. The behind the scenes documentary is almost finished, and the special features are also well on their way; consisting of the Storyboard, Meet the Band, Starfish LIVE, and Photo Gallery.
Over the next few weeks we will be completing the DVD menus, magazine advertisement and DVD cover.
MUSIC VIDEO
Over the next few weeks we will be completing the DVD menus, magazine advertisement and DVD cover.
MUSIC VIDEO
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